Critical matrix team partner for the Product and Engagement Planning teams, seeking to create a versatile role for marketing campaign management and execution across Digital and Print materials for a Brand book of work or a particular therapeutic area or franchise.
Responsible for gathering estimates on production work efforts across tactics, based on established brand and engagement strategy plans for the upcoming year, ensures tactical campaigns aligned with the strategy are carried through and executed in the proper cadence, fed by content module approval and tactical activity calendar updates.
Obtains Production estimates for a book of work for a series of brands or Therapeutic area
Provides the Production Management Lead with ongoing financial reporting across production/execution, reconciles on monthly basis.
Cross-collaborates on the content planning timing in order to execute required campaigns
Collaborates with Capability Leads, IT and Engagement Planner to schedule resources and plan executions
Tracks 8 stages of cycle of campaigns and coordinates across the matrix to meet deadlines where timing may be challenged
Is aware of KPIs and is informed of campaign analytics with Business Intelligence and Analytics to help assess content performance to prepare for course corrections and enhancements
Performs QA and spot checking across materials for both digital and print
Runs or attends status meetings for Brand or Therapeutic area with matrix participants
Will learn Tools used to support project management, workflow, timelines, finances, etc. and inform improvements needed and in some cases lead a project with IT.
Campaign marketing skills
3+ years in marketing and/or activation in large complex organization
2+ years of Print and Digital marketing management planning and budget allocation experience
2+ years Project Management experience (PMP not required, but ideal)
Strong PM skills and digital execution
Familiarity with Agile Principles
Understanding marketing data performance and how it informs decision-making
Familiar with marketing asset specifications, templates, content management systems, workflows
Highly organized and detailed oriented, accustomed to fast-paced settings
Exceptional written and verbal communication skills, with demonstrated ability to write, collaborate on and edit communications and presentations where needed
Has passion for the role, shares ideas, brings improvements forward, teaches others
Experience managing external vendors, budgets and invoicing including vendor performance management
P&L or knowledge of Budget Management required
Excellent verbal and written communication skills are required
Experience with all pharma marketing and launch scenarios is helpful