Job Post Index 23B696-Sy##
Location Detroit, MI
Description: Job Description
  • Primarily responsible for initiating, designing, executing and analyzing both qualitative and quantitative research studies to create customer empathy and understanding.
  • Will transform data and observations into insights and implications to guide decision making process.
  • Communicate insights by delivering sound analytics to business partners, including senior management, with clear, concise communications on research findings.
  • Oversee and manages proprietary customer panels to provide actionable insights in real-time.
  • Collaborates with cross-functional stakeholders to understand their research questions and business needs, formulates complete end-to- end analysis that includes data gathering, analysis, ongoing scaled deliverables, and presentations, through scorecards and dashboards.
  • Develops actionable insights from in-depth data analysis to help focus on key decisions to improve products, services, and customer satisfaction.
  • Designs and develops both quantitative and qualitative research methods, including sample methods and proposals, research design, and surveys, using best practice techniques.
  • Assist on a variety research projects, including maintaining project work plans and budgets.
  • Schedules and work activities to ensure they are on-time and on-budget.
  • Creates and delivers effective research reports and presentation materials (including visual displays, data graphing, charts, and tables) on research methodology, results, and recommendations to multiple levels of stakeholders, including management.
  • Performs data collection, cleansing, and constructs data sets for statistical/numerical analyses on the data using intermediate to advanced statistical methods and software.
  • Interprets research results, identifies key trends and patterns and develops actionable recommendations based on the research results.
Skills: Qualifications
  • A minimum of a Bachelor's degree in market research, social sciences, marketing, economics, or related
  • A minimum of 3 years in market research
  • Demonstrated quantitative, study design, critical thinking and problem-solving skills
  • Knowledge of market research methodologies and synthesis of resulting data into insightful conclusions and stories
  • Ability to formulate context, identify patterns, develop insights and implications and deliver data driven alternatives and communicate the same
  • Strong skills in Microsoft Office Suite applications
  • Highly creative in developing effective deliverables via various media
  • Excellent oral/written communication skills
  • Superior organizational skills required to manage multiple tasks and meet aggressive deadlines
  • Self-motivated and excels in a team environment
Preferred Qualifications
  • Basic proficiency in data analysis packages (SPSS, SAS, etc.)
  • Intimate working knowledge of Qualtrics platform – survey design and dashboard creation
  • An insatiable desire to understand people

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