Primarily responsible for initiating, designing, executing and analyzing both qualitative and quantitative research studies to create customer empathy and understanding.
Will transform data and observations into insights and implications to guide decision making process.
Communicate insights by delivering sound analytics to business partners, including senior management, with clear, concise communications on research findings.
Oversee and manages proprietary customer panels to provide actionable insights in real-time.
Collaborates with cross-functional stakeholders to understand their research questions and business needs, formulates complete end-to- end analysis that includes data gathering, analysis, ongoing scaled deliverables, and presentations, through scorecards and dashboards.
Develops actionable insights from in-depth data analysis to help focus on key decisions to improve products, services, and customer satisfaction.
Designs and develops both quantitative and qualitative research methods, including sample methods and proposals, research design, and surveys, using best practice techniques.
Assist on a variety research projects, including maintaining project work plans and budgets.
Schedules and work activities to ensure they are on-time and on-budget.
Creates and delivers effective research reports and presentation materials (including visual displays, data graphing, charts, and tables) on research methodology, results, and recommendations to multiple levels of stakeholders, including management.
Performs data collection, cleansing, and constructs data sets for statistical/numerical analyses on the data using intermediate to advanced statistical methods and software.
Interprets research results, identifies key trends and patterns and develops actionable recommendations based on the research results.
A minimum of a Bachelor's degree in market research, social sciences, marketing, economics, or related
A minimum of 3 years in market research
Demonstrated quantitative, study design, critical thinking and problem-solving skills
Knowledge of market research methodologies and synthesis of resulting data into insightful conclusions and stories
Ability to formulate context, identify patterns, develop insights and implications and deliver data driven alternatives and communicate the same
Strong skills in Microsoft Office Suite applications
Highly creative in developing effective deliverables via various media
Excellent oral/written communication skills
Superior organizational skills required to manage multiple tasks and meet aggressive deadlines
Self-motivated and excels in a team environment
Basic proficiency in data analysis packages (SPSS, SAS, etc.)
Intimate working knowledge of Qualtrics platform – survey design and dashboard creation